Fundamentals in Digital Marketing

Description

Course Title: Fundamentals in Digital Marketing

Course Description: This course provides a comprehensive introduction to the principles and strategies of digital marketing, designed to equip students with the essential skills needed to navigate the online marketing landscape. Students will learn about various digital channels such as social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, content marketing, and online advertising. The course also covers key concepts such as audience targeting, data analytics, digital campaign management, and measuring the effectiveness of digital marketing efforts. Emphasis will be placed on understanding the ever-evolving digital ecosystem and how businesses can leverage these tools to create impactful, data-driven marketing strategies.

Key Topics:

• Introduction to Digital Marketing and its Key Components
• Search Engine Optimization (SEO): Techniques and Best Practices
• Search Engine Marketing (SEM) and Pay-Per-Click (PPC) Campaigns
• Social Media Marketing: Platforms, Strategies, and Content Creation
• Email Marketing: Crafting Campaigns, Segmentation, and Automation
• Content Marketing and Blogging: Driving Engagement and Traffic
• Influencer Marketing: Leveraging Social Influence for Brand Growth
• Data Analytics and Key Performance Indicators (KPIs) for Digital Campaigns
• Customer Relationship Management (CRM) in the Digital Age
• Mobile Marketing and Optimization for Mobile Devices
• Online Reputation Management and Crisis Communication

By the end of this course, students will have a solid foundation in digital marketing strategies, the ability to design and implement effective campaigns, and the tools to measure and optimize digital marketing performance. They will be prepared to work in a variety of industries, creating impactful online marketing strategies that reach and engage target audiences effectively.